Logitech Graphic Design Campaign
![abstract icon](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=56,h=62,fit=crop/m7VkyvK3jKhyRRKQ/03-blue-YZ9X9qDWjwHoW76M.png)
![abstract icon](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=153,h=93,fit=crop/m7VkyvK3jKhyRRKQ/03-blue-YZ9X9qDWjwHoW76M.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/10.1-color-variation---1-mv0lweE8gNFDxvoo.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/8.2-AVLNj9wkx3uWW0lw.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/6.1-AzGDP9qwKEho3z03.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/10.1-color-variation---1-mv0lweE8gNFDxvoo.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/8.2-AVLNj9wkx3uWW0lw.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/6.1-AzGDP9qwKEho3z03.jpg)
I was reached out by TheMill Studio to work with them to explore different ways to show Logitech products while also staying true to their brand guidelines.
These designs was for their global campaign which was to be translated into multiple languages as well.
My Role was to push the limits of their design system and figure out which direction they would like to go in for the final campaign and also on how to show single double or triple products at the same time.
About
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=340,fit=crop/m7VkyvK3jKhyRRKQ/5.1-AzGDP9qw1xF8zy9l.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/5.1-AzGDP9qw1xF8zy9l.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=340,fit=crop/m7VkyvK3jKhyRRKQ/5.3-dOqNexzB94tn3V8L.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/5.3-dOqNexzB94tn3V8L.jpg)
Logitech Guidelines
![Logitech Guidelines](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=680,fit=crop/m7VkyvK3jKhyRRKQ/screenshot-2024-03-02-134009-AMqpZwrBy0HgEkrx.png)
![Logitech Guidelines](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=172,fit=crop/m7VkyvK3jKhyRRKQ/screenshot-2024-03-02-134009-AMqpZwrBy0HgEkrx.png)
Design Explorations
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=334,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_i01_wide_v001-YNqN3oDKllIllEQ1.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_i01_wide_v001-YNqN3oDKllIllEQ1.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=334,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_h01_wide_v002-A1arple8qKI149Vq.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_h01_wide_v002-A1arple8qKI149Vq.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_l01_tall_v001-d95rGPMBzxSzR18Q.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_k01_tall_v001-mePGwXy6Qoc4RpgY.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_p01_tall_v002-AGBvlVr2q8u8v426.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_l01_tall_v001-d95rGPMBzxSzR18Q.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_k01_tall_v001-mePGwXy6Qoc4RpgY.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=394,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_p01_tall_v002-AGBvlVr2q8u8v426.jpg)
![Mouse Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=336,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502_f01_wide_v003-AzGDP08xogIDQRVJ.jpg)
![Mouse Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502_f01_wide_v003-AzGDP08xogIDQRVJ.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=336,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_j01_wide_v001-YrDXwQ3VqGt5zBla.jpg)
![Headphones Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g435_j01_wide_v001-YrDXwQ3VqGt5zBla.jpg)
![Keyboard Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=331,fit=crop/m7VkyvK3jKhyRRKQ/logi_g915_e01_wide_v005-dOqNeENOLMUyjKVZ.jpg)
![Keyboard Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g915_e01_wide_v005-dOqNeENOLMUyjKVZ.jpg)
![Mouse Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=331,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502_e01_wide_v011-YrDXwQXEwDFgBPVZ.jpg)
![Mouse Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502_e01_wide_v011-YrDXwQXEwDFgBPVZ.jpg)
![Mouse Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=331,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502_white_01_v001-mk35wx96LPtJongp.jpg)
![Mouse Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502_white_01_v001-mk35wx96LPtJongp.jpg)
![Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=331,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502-x-powerplay_01_v001-AMqpZw4EM1cjzDez.jpg)
![Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g502-x-powerplay_01_v001-AMqpZw4EM1cjzDez.jpg)
![Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=331,fit=crop/m7VkyvK3jKhyRRKQ/logi_g305-g435_03_v002-ALpbML7V5xCl98XO.jpg)
![Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g305-g435_03_v002-ALpbML7V5xCl98XO.jpg)
![Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=331,fit=crop/m7VkyvK3jKhyRRKQ/logi_g733_g502x_g915tkl_06_v001-mnl5GEqoNGc3MyMX.jpg)
![Product Poster](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=184,fit=crop/m7VkyvK3jKhyRRKQ/logi_g733_g502x_g915tkl_06_v001-mnl5GEqoNGc3MyMX.jpg)
Final Design
For the final version we ended with using the "G" as a background element.
Waterfall text this is the echo look.
The primary idea we wanted to convey was to show "Levels to play"
This was achieved by creating depth with the design elements and also the background "G" gradient.
We also ended up adding a icon system to show each product feature on the bottom right corner.
These designs where made in square, portrait and landscape dimensions as well.
I have only showed 40% of the fun explorations we made, this was a 1 month project.
If you want to take your product visuals to another level, get in touch with me through email or contact form.
Contact@bacosil.com
![abstract icon](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=148,h=81,fit=crop/m7VkyvK3jKhyRRKQ/01-grey-YZ9X9ky4nphGP626.png)
![abstract icon](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=128,h=69,fit=crop/m7VkyvK3jKhyRRKQ/01-grey-YZ9X9ky4nphGP626.png)
LET'S GET
STARTED
You can contact me by submitting the form or email me directly.
TIME ZONE
India GMT (+5:30)
Flexible +/- 3 Hours